This year, the amount of money has been spent on London’s “super-prime” housing market has increased. Analysis sees a rise in sales of £10 million-plus homes in 2020, in comparison with the same period in 2019. This is in spite of the coronavirus lockdown which paused the market. A study found that £1.13 billion was spent on the capital’s super-prime property between January and August 2020. In comparison, only £977.5 million was recorded in the same span of time last year. 30 transactions above £10 million were made in the first three months of 2020 compared with 18 in 2019. 

 

How Has COVID19 Affected The Sale Of Super-Prime Properties?

Although coronavirus brought about tight restrictions on the housing market in the second quarter of the year, there were still 56 super prime sales throughout the first eight months of the year. This was only one less deal, with 57 recorded deals during the same period in 2019. Another effect of the coronavirus has been the surge of British buyers involved in super-prime property exchanges. The restrictions on overseas travel have caused the highest proportion of exchanges to involve British buyers seen over the past decade, according to numbers from the first eight months of the year. This sits at around 40%.  

 

Where Are 10m+ Properties Being Sold?

The largest proportion of London’s super-prime deals were found in Kensington, based on figures of this year up until August.  The fashionable residential district in central London accounted for 14.3 percent of all deals over £10 million during the period. In 2019, Mayfair had the highest number of super-prime transactions during this time. Marylebone has shot to second place as the most expensive area of London (based on pound-per-square-foot). These properties are situated at the very top of the market, with at least 17 homes valued at more than £30 million. Other than Kensington, luxury homes are being exchanged in wealthy districts in SW1 and SW3 including Mayfair, Belgravia, Sloane Square. Demand for super-prime properties has also increased in Notting Hill, St Johns Wood, Hampstead, and Belgravia.

 

This home located on Lichester Place in Kensington is on the market for more than £30 million

Why Has Money Spent On Super-Prime Properties Increased?

Some of the key motivators for top tier property purchase has not changed. These include capital preservation, the UK education system, and cheap debt. Additionally, the current situation arising from the coronavirus pandemic sees cheap debt readily available with banks being lenient on calling in loans. While there has been a surge in buyers moving away from the UK’s big cities, there is a definite desire more the uber-wealthy to keep old of a residence in the capital to retain London investment long-term. Despite the short-term pause on the housing market, prices do not feel as though they will fall at any time soon. The pandemic has not provided any large discounts with vendors remaining resilient.